A typographic based project, leading to a developed typeface, steel lettering and a D&AD competition entry.
This project blossomed when I found an exposed steel girder in the Camberwell College of Arts letterpress room. I was overwhelmed with excitement as the girder read 'Dorman Long & Co Ld Middlesbrough England' and this was really special to me. Generations of my family have worked within the steel works at Middlesbrough/Redcar and being the youngest in the family, I guess I'm the end of a whole heritage of steel working. Unforgettably, this is also due to the steel industry's decline meaning steel is no longer made at the Redcar plant and the loss of thousands of jobs. This is obviously something incredibly close to my heart as my father and other family members were heavily effected.
To find a token of home in the middle of London was incredible. It also made me think that my heritage has helped shape my future, it's likely my family built the very institution I've come to pursue my passion. I took it as a sign. That the steel industry absolutely cannot end with me. So I used my talent for good and made a typeface.
The Dorman Long typeface is a symbol. It is a token that although an influential industry is no more at Redcar, its still useful. My work embodies that very notion and aims to provide publicity for a town that really needs it at the moment.
Download Dorman Long 1.5 here